4 easy(ish) ways to win at social media content
Feeding the current content monster might seem overwhelming, there’s a lot of digital noise these days.
social media, digital business cards and your online reputation matter when building a legal marketing strategy.
Pinterest, Instagram, Twitter, Facebook, Yelp, Snapchat, Reddit...oh my! Oh, and we’re legal blogging right, to give your brand a voice and help with SEO numbers. If you’re not social online, you’re not successful offline.
Law firms, legal groups and other industry professionals have a checklist of things to do daily that doesn’t involve digital media. It may seem absolutely overwhelming to come up with a new post, on every channel, every single day, every single week, but here are a few tips on keeping that beautiful content rolling, without losing your mind.
Editorial content calendar
With Google Drive, Dropbox and other open-source calendars, set a reminder every quarter to spend two hours looking at the months ahead. Your calendar should have national holidays, special observances in your industry, social media fun days (#CookieDay), blog post ideas, promotions, events and milestone anniversaries. Each week, take your calendar and spend 2 hours planning the next week’s content. That’s it: 2 hours a week and 2 hours a quarter.
Recycle, reuse, repurpose!
One of the saddest things that exists in our digital media is the ‘one and done.’ Maybe the video didn’t reach a large audience? Or the quote of the day, even with your paid boost, just didn’t trend? Every news cycle and internet day is different. When you create a new blog post, construct between 3 to 5 additional social media posts with a different angle and schedule each one for the next few months out.
Do the quotes and inspirational sayings, just do it! With all of the amazing royalty-free image sites and the easy of googling inspirational sayings, they provide evergreen content that can really compliment your brand’s voice. Don’t forget to add in your client’s testimonials.
Use a scheduler
If you compile the above three with a scheduler, you will absolutely see an increase of interactions and engagements next year. I’m most certainly not saying set it and forget it but if you know you have at least a few posts a week, of quality content, you can hop in and out throughout the day without the dreaded, OMG, it’s almost noon and I haven’t even posted a story yet. Most of the fancy ones that have scheduling and analytics have basic or free planes. As one who hardly ever ‘upgrades,’ I’d say a scheduler is one of those luxuries I’m okay splurging on.
If you’d rather not do any of these things ever again, contact us today for a full brand evaluation and we’ll check off those creative to-do items!