4 easy(ish) ways to win at social media content
Feeding the current content monster might seem overwhelming, there’s a lot of digital noise these days. But, social media, digital business cards and your online reputation matter.
Pinterest, Instagram, Twitter, Facebook, Yelp, Snapchat, Reddit...oh my! Oh, and we’re blogging again now, to give your brand a voice and help with SEO numbers. If you’re not social online, you’re not successful offline.
Law firms, legal groups and other industry professionals have a checklist of things to do daily that doesn’t involve digital media. It may seem absolutely overwhelming to come up with a new post, on every channel, every single day, every single week, but here are a few tips on keeping that beautiful content rolling, without losing your mind.
Editorial content calendar
With Google Drive, Dropbox online and other open-source calendars, set a reminder every quarter to spend two hours looking at the months ahead. Your calendar should have national holidays, special observances in your industry, social media fun days (#CookieDay), blog post ideas, promotions, events and milestone anniversaries. Each week, take your calendar and spend 2 hours planning the next week’s content. That’s it: 2 hours a week and 2 hours a quarter.
Recycle, reuse, repurpose!
One of the saddest things that exists in our digital media is the ‘one and done.’ Maybe the video didn’t reach a large audience? Or the quote of the day, even with your paid boost, just didn’t trend? Every news cycle and internet day is different. When you create a new blog post, construct between 3 to 5 additional social media posts with a different angle and schedule each one for the next few months.
Do the quotes and inspirational sayings, just do it! With all of the amazing royalty-free image sites and the easy of googling inspirational sayings, they provide evergreen content that can really compliment your brand’s voice.
Use a scheduler
If you compile the above three with a scheduler, you will absolutely see an increase of interactions and engagements next year. I’m most certainly not saying set it and forget it but if you know you have at a minimum one post per day, you can hop in and out throughout the day without the dreaded, OMG, it’s almost noon and I haven’t even posted a story yet. Most of the fancy ones that have scheduling and analytics have basic or free planes. As one who hardly ever ‘upgrades,’ I’d say a scheduler is one of those luxuries I’m okay splurging on.
If you’d rather not do any of these things ever again, contact us today for a full brand evaluation and we’ll check off those creative to-do items!