How to Google My Legal Business
When you google a business, what’s the first thing you see?
You see the website of that business, how other people feel about that business, their social media accounts, whether they’ve been in the news or not, the list goes on…
With all of this info available at our fingertips through mobile devices, PCs, iPads, tablets or laptops, keeping up current information is crucial.
What if we told you that you could edit all of that…
Claim your business with the help of Google My Business.
What is Google My Business?
It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. It displays your business name, location and hours, allows you to monitor, reply and mitigate customer reviews; and add photos of your location and services to help people get a feel for your business.
With your Google My Business (GMB) account, you can see and connect with your customers, post updates to your Business Profile and see how customers are interacting with your business on Google.
If you’re only starting to familiarize yourself with SEO (search engine optimization), a Google My Business listing is a great place to start. When clients search for you online, it’s very important that the information about your law firm - or other services - is available for viewing, but also that the information available is as accurate, complete and optimized as possible.
How to create your Google My Business account
1. Create an account and claim your business
Make sure you can claim your listing first here. You’ll need to create a Google account if you don’t have one yet. Enter your business name along with other details such as: address, business category, business phone number, and website. Before any of this information goes public, you will have to verify your business. Google will send a postcard to your business’s location.
2. Optimize your listing
Once your law firm is verified, you can jazz up your business profile. This is your opportunity to add in as much information as you can. The more information the better, but be sure to include: professional profile photos, the area your business is serving, working hours and when your business opened, telephone number, and your legal website.
Don’t worry if you don’t add in everything the first time around. You can always edit your business profile by logging into your dashboard and editing/adding the information. You can add photos, as well as videos, and here you can manage business reviews.
3. Download the App
You can view search insights directly from your phone! You can also post photos and status updates, like holiday hour changes or new contact information. However, if you want to change settings or delete your listing, you’ll have to do that outside of the app.
A few more FAQs and tips
Know the difference between Google My Business, Google Places and Google+
Google Places was retired in 2014. GMB is the main site to manage the way your business appears when Googled - not only on a search but also on Google Maps.
Google+ is no longer available to the general public. It was once Google’s social network.
How much does Google My Business cost?
It’s FREE. 😏
It doesn’t matter if you’re a small boutique firm or a full organization, you don’t need to have a business storefront to benefit from GMB.
How GMB can help you reach more customers?
GMB gives you the power to attract and engage customers when they search for your legal services on Google. Your Business Profile from GMB gives you a presence on Google Search and Maps which allows you to post photos of products or special offers, add/edit your business details, and respond to reviews.
Your Google business website is separate from your organization’s website but still allows you to present your business professionally online. Insights are included to show you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your clients from the Customers tab!
If all of this seems overwhelming but you want to get started, we can help with that ✔️