What the heck is email automation?

What the Heck is Email Automation?

As an entrepreneur or business owner, you’ve probably come across the terms “marketing automation” and “email automation.” But what does that mean? Well, first and foremost, email automation is a marketing tool used by hundreds of businesses. Whether you’re a big or small brand, you can benefit from this service. And Checkmark is here to break it down for you!

So, what exactly is this thing?

Basically, email automation software sends targeted messages to your customers at designated times or based on specific actions. For example, a welcome series could be sent to new subscribers. Or, a Happy Birthday email can be set up to let your customers know you’ve got a promo just for them. You can also set up a welcome series: Each time a new subscriber opens an email, it triggers another set of emails, like a call to follow you on social media channels, or a specific CTA (call to action) if you have a social aspect behind your organization.

What are the benefits?

For starters, email automation helps keep your customers loyal and grows your audience by engaging with them one-on-one in their inbox. These days, most people check their emails daily. So by popping up in their inbox once-in-a-while, they become engaged with your brand just from reading your email subject line.

Email automation also saves you time. And as we all know, time is money. You most likely don’t have the time to craft the perfect, personable email to everyone on your mailing list. But if you send a general blast, you may lose customers who feel that the information is irrelevant to them. And we all have enough crowding our inbox.

Want to get started?

First, choose an email automation platform that best fits your needs. Check out a few popular ones below:

  • MailChimp is one of the most popular email automation services. It has a user-friendly interface and integrates nicely with websites like Wordpress, Shopify, Squarespace, etc. Their free plan offers 12,000 emails per month for 2,000 subscribers. MailChimp also offers tutorials, marketing guides, and other resources to get you started.

  • Drip is a great email marketing platform that’s beginner friendly. It features smarter e-commerce marketing automation which makes it perfect for eCommerce, bloggers, and marketers. Drip offers a free trial and multiple paid plan options.

  • Squarespace offers an all-in-one platform for small businesses where you can create your website and email campaigns. Their platform keeps your brand voice consistent by importing content from your website to draft emails. Their email marketing platform is still in testing/development and can only be used with a Squarespace-built website.

The above examples are just a few of our favorite email marketing platforms. Still feeling overwhelmed by email and digital marketing? Don’t stress, contact the Checkmark crew for a free consultation!


Raylene Paris

Raylene Paris

Raylene is a writer and editor who completed her BA in English in December 2018. She is a creative soul and hopes to become a published author. She’s a longtime Long Beach rep and loves her sunny California. You can follow her on the ‘gram @parissita_