Why a website is important for all legal industry professionals
Word of mouth is still a great way to do business. So you might be asking yourself why do I need a chic new website? Well, in short, having a website is better for business and your brand. It can serve as the first point of contact for your attorney services and your law firm. A website explains far more of what you do than any elevator pitch, networking event or professional LinkedIn profile. Here are a few reasons why an attractive and easy-to-navigate website is vital for your business:
A Website is your home base
Your website is home base for all your advertising. Whether you run a Facebook ad or an Instagram campaign - clients need to know where to go to find you. 70 percent of law firms have generated new cases through their website. A website is a great way to answer all initial questions a client is looking to answer quickly: what services you offer, do you have a specialty, what firms have you worked for, etc.
Needed for sales
If you don’t have a website, you can rest assured your advertising won’t provide you with the most customers. An attractive website sells you and your services 24/7 during this digital age. Whether clients come across your website via an advertisement or a simple google search, your website is there to greet them and answer questions when you’re not available.
A good website gives you credibility
If a client googles your name, what will come up? Will they only find your LinkedIn account, Facebook page or maybe not even find you at all… Some clients may not come to their attorney search in the happiest of scenarios. If your digital reputation doesn’t proceed you, that could lead to a lose in potential leads. With millions of lawyers to choose from in California alone, people want to know their money is in good hands. A website is also a good opportunity to show what sets you apart from other firms and attorneys. What’s your story?
You’re starting to get why having a website is important. So now what? Well, it’s not just about having a website but having a GOOD website. And by good, I mean attractive, informative and easy to navigate.
Make the right first impression with your website design
Your website is your clients’ first impression of your personal brand or firm. When a prospective client clicks on your landing page, you want them to feel visually pleased, informed and ready to contact you. This means attractive and easy to navigate. In fact, a survey from Business 2 Community shows that 94 percent of people stated that web design is the top reason that they mistrust or reject a website.
Elements of a professional website
A poorly designed or outdated website - one that takes too long to load or doesn’t have social media icons and a contact button clearly displayed - will lose out on leads. Here are a few elements every website should have:
Simple Navigation – It shouldn’t be hard for clients to find what they’re looking for on your site. Navigation menus should be clear and simple, helping newbies find what they’re looking for in just a few moments.
Attractive Design – Your site should be attractive, using colors and images that align with your brand. (Haven’t developed your “brand” yet? We can help with that 😉)
Helpful Content – The content on your site should be informative and help clients better understand your services.
Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google.